Digital Marketing Tips – Email Marketing

Email Marketing

Target your newsletters, ask yourself does everyone that does business with you or your entire database want to receive the mailing? Segregate your data and target wisely so newsletters aren’t treated as spam.


Design, are your newsletters mobile friendly? The majority of your newsletter will be opened via mobile devices.


Personalisation, make sure you make your newsletters are personalised with relevant information.


Avoid irregular schedules, if you send a weekly newsletter at 10:00 am on a Tuesday, stick to your schedule.


Avoid using bland and repetitive offers, be sparing with the discounts and free services you are offering.


Use an email marketing tool and make sure you’re measuring the ROI from your email marketing.


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